All Predictions Wrong

All Predictions Wrong

Share this post

All Predictions Wrong
All Predictions Wrong
Are grocery stores engaged in “price gouging?”

Are grocery stores engaged in “price gouging?”

Price controls sound good in theory. In practice they lead to shortages.

Gregg Easterbrook's avatar
Gregg Easterbrook
Aug 23, 2024
∙ Paid
36

Share this post

All Predictions Wrong
All Predictions Wrong
Are grocery stores engaged in “price gouging?”
62
1
Share

Note to readers: Tuesday Morning Quarterback returns on September 3rd. As the football artificial universe resumes, this space will bend more toward TMQ, less toward essays. They will still appear, just not as often during the football and holiday seasons.

It is close to certain Marie Antoinette never said “Let them eat cake.” This was disinformation used against the ancien régime (a deserving target!) in the runup to the 1789 French Revolution. Fake news has been around for centuries.

But there was an actual pastry-related political event in 1775 France, which historians call the Flour War.

Speculators were keeping flour, a staple of the urban working class, off the market to drive up prices. French government created a grain police tasked to identify and punish speculators, while imposing price controls on farmers and the bakeries where ordinary people in cities purchased their sustenance.

The result? Shortage of bread. Amazingly, grain producers and bakers did not wish to sell at a loss. A month of rioting in Paris, Rouen and other cities.

woman selecting packed food on gondola
Photo by Joshua Rawson-Harris on Unsplash

Presidential candidate Kamala Harris just proposed price controls on grocery stores.

Supermarket and restaurant prices are a clear area of public concern. Over the last five years food prices have risen 26 percent, well ahead of all other consumer prices, which are up 14 percent.

The cost rise includes the COVID year of 2020, when grocery stores, struggling to stay open, had little choice save to raise prices.

Nevertheless, sticker shock is felt. Anyone who’s tried to buy a home recently has experienced sticker shock. But few Americans are home-buyers in any given year. By contrast people are in grocery stores and the McDonald’s constantly, and recoil against the prices.

This makes consumer food costs a good political issue for Harris. Let’s bear in mind the most likely result of her proposal will be shortages. If you liked the bare shelves of 2020 – they may come back!

Keep reading with a 7-day free trial

Subscribe to All Predictions Wrong to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Gregg Easterbrook
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share